Sunday Sport’s ‘Countdown to 16’ used revealing photoshoots with young girls to trail topless pictures published after their 16th birthdays.
The feature, which appeared in the now-defunct tabloid, has long been the subject of criticism from media commentators and campaigners, who argue it reflected poor editorial standards and blurred ethical boundaries in British journalism.

Sullivan, a prominent figure in British publishing before becoming co-owner of West Ham United, was associated with the newspaper during its peak circulation years.
Although the material was produced under different regulatory and cultural standards at the time, it continues to attract scrutiny in discussions about historical tabloid practices.
The resurfacing of the feature has reignited debate over how such content is viewed today and the standards expected of modern media organisations.
Media watchdogs and commentators say the renewed attention highlights the importance of accountability in publishing and the lasting impact of editorial decisions made in earlier decades.
Sullivan’s business career has frequently been revisited in light of his former publishing interests, particularly as scrutiny of historic tabloid culture continues to grow across the industry.
Reporting on historical tabloid practices has intensified in recent years as publishers, former executives, and media organisations face renewed examination of past editorial decisions and standards also.